Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Featured
Digital Platforms for Logistics in Vietnam: Selection and Implementation
Vietnam's logistics market is set to grow to $47.90 billion in 2024, yet it presents numerous complexities. For international brands, digitalization is critical: service aggregation, tracking, and document automation. Dmitry Vasenin, VietSmart, discusses platform selection and implementation.
Vietnam Shifts from Quantity to Quality: What Does This Mean for Russian E-commerce Procurement?
Vietnam, demonstrating high GDP growth in the first half of 2026, is transitioning from a quantitative to a qualitative economic model, as recommended by the ADB. This will inevitably impact procurement prices, assortment, and logistics chains for Russian e-commerce entrepreneurs, opening new opportunities for importing high-quality products.
Vietnam Lifts Barriers: New Horizons for Russian E-commerce and Logistics in 2026
The Vietnamese government, led by Prime Minister Le Minh Hung, has announced an initiative to remove administrative barriers, creating significant opportunities for logistics optimization, reduced market entry costs, and increased market attractiveness for Russian e-commerce companies.
Latest Materials(217)
Shoppertainment in 2026: Shopee Live's Success as a Benchmark for Russian E-commerce
The success of the "Island of Beauty Queens" show on Shopee Live in Vietnam in July 2026 launched the "shoppertainment" trend. For Russian e-commerce entrepreneurs, this presents a strategic opportunity to rethink their approach to online sales by integrating entertaining content to boost audience engagement and loyalty.
A Digital Bridge for Russian Business: Agribank JCB and Opportunities in the Vietnamese Market
Vietnam's Agribank has expanded capabilities for JCB cardholders, significantly simplifying online and international payments. This opens new prospects for Russian e-commerce, reducing payment barriers and creating a favorable environment for entering the dynamic Vietnamese market.
Vietnam as a New Manufacturing Powerhouse: Strategic Opportunities for Russian E-commerce
Vietnam is strengthening its position in global supply chains through record investments in manufacturing, opening up new profitable channels for Russian online retailers to import goods, diversify suppliers, and gain competitive advantages in the e-commerce market.
Vietnamese E-commerce: How State Support in Da Nang is Shaping a New Competitive Landscape and What Russian Entrepreneurs Should Do
The Vietnamese government is actively supporting e-commerce sellers in Da Nang, offering comprehensive consultations and livestreaming training to boost their online sales. This initiative showcases effective strategies for developing regional digital economies and provides valuable lessons for Russian entrepreneurs operating in a globally competitive environment.
Vikki Digital Bank in Vietnam: How Fintech Legitimization Will Lower Costs and Unlock New Horizons for Russian E-commerce
The legitimization of Vikki Digital Bank in Vietnam opens new opportunities for optimizing payments and reducing costs for Russian online sellers aiming to expand in Southeast Asia.
Vietnam Revises SME Support Law: What It Means for Russian Online Sellers
Vietnam is revising its Law on SME Support, promising targeted policies for local businesses. This creates both new opportunities and challenges for Russian online sellers, necessitating adapted strategies for successful market entry and localization.
Deepening Vietnam-Japan Partnership 2026: What Does It Mean for Russian E-commerce in Vietnam?
The opening of the Vietnam-Japan Festival 2026 in Da Nang symbolizes a new phase of deepening bilateral relations, promising significant changes in Vietnam's logistics, digital infrastructure, and competitive landscape, all critically important for the strategic planning of Russian e-commerce entrepreneurs.
Vietnam on Track for $100 Billion in Agri-Exports: Challenges and Opportunities for Russian E-commerce
Vietnam aims to reach $100 billion in agricultural exports by 2027, following a successful $70 billion milestone in 2025. This creates new opportunities and challenges for Russian e-commerce entrepreneurs in terms of product niches, pricing, and competition.
Corporate Credit as a Growth Engine: New Opportunities and Challenges for Russian E-commerce in Vietnam
In July 2026, the State Bank of Vietnam reported that corporate lending had become the primary driver of growth, surpassing retail demand. This shift in financial flows opens new opportunities and risks for Russian e-commerce entrepreneurs, requiring adaptation of procurement and partnership strategies.
FMCG
Все материалыFMCG Brand Protection in Vietnam: From Registration to Counterfeit Control
A practical guide for FMCG business owners and top managers on the legal protection of intellectual property for their brands in the Vietnamese market. Covers trademark registration steps, monitoring, and anti-counterfeiting strategies.
Sustainable Development for FMCG in Vietnam: Building Reputation and Loyalty
This article explores how integrating sustainable practices into Vietnam's FMCG sector can enhance brand appeal and ensure compliance with local regulations. It examines operational and economic aspects, implementation models, and an action plan.
FMCG Purchase Motivation in Vietnam: Consumer Choice Factors
This article analyzes key motivational factors influencing Vietnamese consumers' choices of Fast-Moving Consumer Goods (FMCG). It examines cultural peculiarities, price thresholds, and brand influence from the perspective of strategic planning for FMCG brands.
Marketplaces
Все материалыVietnam Sales Calendar: A Strategy for Growth During Peak Season
Vietnam's e-commerce market is growing, but the rules are changing. In 2025, Shopee and TikTok Shop captured 97% of the market. Learn how to leverage the sales calendar, including Tet and Double-Digit Days, to grow your brand by focusing on strategic planning and content commerce. An article for business owners and top managers.
Seller Rating on Lazada Vietnam: How to Boost Your Performance
Discover how to effectively manage your seller rating on Lazada Vietnam. We break down key metrics: chat response rate, cancellations, and late shipments. Get practical recommendations to optimize your performance for increased visibility and customer trust, gaining access to the best promotional tools.
Payments in Vietnam: How to Boost Sales Conversion on Marketplaces
Vietnam's e-commerce is booming, but many brands lose customers due to a misunderstanding of local payment habits. Cash on Delivery (COD) remains a key payment method, but e-wallets and BNPL are rapidly gaining popularity. We'll show you how to adapt and increase your sales conversion.
Certification
Все материалыVoluntary Certification in Vietnam: A Pragmatic Approach to Competitive Advantage
Voluntary certification in Vietnam serves as a strategic tool for product differentiation and building consumer trust in a saturated market. This article explores the pragmatic aspects, operational stages, economics of the process, and a step-by-step action plan for successful implementation.
Interacting with Vietnamese Regulators: Strategies for Effective Certification
This article explores effective strategies for interacting with Vietnamese government agencies to accelerate the certification process. It analyzes typical scenarios and methods for minimizing delays in obtaining permits and licenses.
Post-Certification: Obligations and Market Surveillance for Products in Vietnam
Maintaining product compliance with Vietnamese standards after certification requires a systematic approach, prompt response to regulatory inspections, and strict adherence to labeling requirements. This is critical for avoiding violations and preserving market access.